For three weeks, visitors were able to explore and get to know the METRO food specialist in a pavilion built specifically for this period. Audio, video and lighting technology together with technical support came from SIGMA.
All the countries served by METRO were represented with stands in the pavilion. Each stand was individually equipped with lighting and sound technology, projectors, displays and iPads. During the three weeks, live acts were supported on the show stage with audio visual technology.
“METROBOARDS” provide the visitor with interesting facts and impressive pictures on matters relating to food. At night, the façade and outdoor area were effectively immersed in a display from numerous spotlights. The new METRO logo was backed up with animated LED strips.